Green Cathedral - News 2003

Phonesync Limited, the recent spin-off from Green Cathedral, has been featured on the BBC's Breakfast News. The feature, which was included in the programme's Business News segment, was broadcast on the morning of Friday 12th December. The programme's presenter, Max Foster, interviewed Edward Kerr, Sales Director, about the growing problem of mobile phone loss and about how Phonesync's mobile phonebook synchronisation product can help.

GCDM Boosts Online Sales for Thomas Pink

December 2003

GCDM has increased the email marketing activity of Thomas Pink, the LVHM owned quality shirt retailer. GCDM has created a program of customer contact, utilising its in-house Tsunami Email Marketing suite, targeting existing and new customers who visit the high street retail shops and opt-in for email communication. Thomas Pink is expecting to increase loyalty and develop its customer relationships through this innovative, compelling and extensive campaign.

Freeserve Launches Branded "Freeserve Phonesync" Service

December 2003

Freeserve, the UK's best-known ISP, has signed a contract with Phonesync, the mobile data synchronisation company recently spun out from GC, to offer a trouble-free back-up system for mobile phonebook content. The two companies have joined forces to enable Freeserve customers to copy, manage and protect vital personal data such as numbers and to synchronise it with their online Phonesync phonebook.

GCDM Wins SEO Contract from BAA

December 2003

GCDM has been awarded the Search Engine Optimisation contract for BAA Retail's dedicated airport parking site in order to attract qualified users actively searching for the service. The program includes initial Search Engine Optimisation and work has begun on the site is expected to be fully optimised from January 2004 with a comprehensive keyword and sponsorship program starting in 2004.

GCDM Creates Christmas Game for PCWorld

December 2003

PC World has launched a new Christmas Game, created and promoted by GCDM, as part of an aggressive drive in the online market place. The primary focus is to increase member-get-member data acquisition. The game has been sent to over 45,000 initial contacts and already has over 300 'highest scorers'. As an additional incentive, the highest scorer will win a Packard Bell laptop PC and 10 EA PC chart games on Christmas Eve.

Green Cathedral Spins Out Phonesync Limited

September 2003

Green Cathedral has spun out its Phonesync division into a separate company, Phonesync Limited. Phonesync is a service that allows customers to back up, manage and protect mobile data and to synchronise it with mobile phone handsets. Phonesync Limited licences branded versions of its software system to large consumer-facing organisations such as mobile networks, ISPs, banks and insurance companies. These organisations deploy and market the service on a subscription basis to their customer bases.

Green Cathedral Joins Symbian Platinum Program

August 2003

Green Cathedral has joined the Symbian Platinum Program to support the emerging market for Symbian OS advanced mobile phones. As a Symbian Platinum Partner, Green Cathedral is underlining the present compatibility of its Phonesync product with the Symbian ecosystem and is also ensuring future compatibility. Phonesync enables mobile phone owners to back up and manage the contents of their mobile phonebooks on the web. Phonesync is designed to be provided to consumers as a type of insurance service by network operators, phone retailers and insurance companies.

Green Cathedral launches O2 Phonesync

August 2003

Green Cathedral has launched a version of its Phonesync mobile phonebook back-up and synchronisation service for O2 UK. The branded system called "O2 Phonesync" is available on a trial basis from the main O2 Uk web site at www.o2.co.uk. Due to the simplicity of Phonesync and GC's use of automated configuration technologies, users of O2 Online who have a Sync-enabled phone can sign up directly with O2 Phonesync and start using the service straight away with no software to download and no complex configuration of their phones.

Green Cathedral Secures its Corporate Box at the New Wembley Stadium from 2006 - 2016

August 2003

Green Cathedral has signed a deal to acquire its own 8-seat corporate box and private terrace at the new Wembley stadium. The new stadium, which opens in 2006, is set to be one of the most important and spectacular sporting and entertainment venues in the world. The corporate hospitality facilities that are available to box-owners will be outstanding. Green Cathedral will enjoy access to all public events taking place at the stadium and we will be delighted to invite our clients, partners and suppliers to join us.

Green Cathedral Launches Mobile Car Search Channel for Exchange & Mart

August 2003

Green Cathedral has launched a paid mobile car search service for UAP, the publisher of Exchange & Mart. The service, which costs £1 for 24 hours access, provides access to a database of over 150,000 cars to subscribers of all four UK mobile networks. Users of any WAP enabled handset or PDA will be able to access location specific car content via the service which is built upon GC's LittleWASP WAP publishing engine and the Bango.net mobile billing service. Users can access either the Exchange & Mart service by texting go exm to 89080. A returned message then activates the WAP browser and Bango.net directs the user straight to the service with £1.50 ready to spend.

GC's Luminar plc Web Site is ranked alongside Vodafone and Astra Zeneca in UK Corporate Web Rankings

June 2003

Green Cathedral's new corporate web site for Luminar plc, a FTSE 250 company, has been awarded 21st place in the latest UK UK Corporate Web Rankings. These rankings are the first systematic review of the performance of top UK companies Web sites, measured against purely objective criteria. Luminar's FTSE position is 216, and yet its new web site scored as high as Astra Zeneca (FTSE 5) and Vodafone (FTSE 3) and beat many much larger companies including Abbey National, BSkyB, Glaxo SK, Shell, HBOS and M&S.

Green Cathedral's “Endowment Action” site for Which? wins New Media Age Best Charity Web Site Award for 2003

June 2003

One of Green Cathedral's web sites for the Consumers' Association (Which?) has won the award for Best Charity Site in this year's New Media Age Effectiveness Awards. The “Endowment Action” web site (www.endowmentaction.co.uk) was set up to help the estimated 5m people that may have been mis-sold an endowment mortgage. Since it's launch in September 2002, over 415,000 people have visited the site. From these visits over 63,000 “actions” have been taken and more than 30,000 letters of complaint have been generated using the site's automatic letter generator. In addition 8,500 people used the site to alert friends and family to the assistance it offers.

Green Cathedral is awarded European Patent for Clickstream Technology

April 2003

Green Cathedral has been granted the European-wide patent for its unique web analytics technology known as ClickstreamTM. Clickstream's web analytics technology is a proprietary “page-side” measurement technology that does not rely on standard server logs and that can detect and measure all browsing activity, including cached pages. Michael Woodley, MD of Green Cathedral commented: “For me and my co-founders, Paul Putwain and Rufus Evison [now Technical Director at Clickstream Technologies plc], it's refreshing to be acknowledged as the inventors of something of substance. The award of the Clickstream patent represents a significant affirmation of Green Cathedral's ability to research and develop an important new technology.”

GC Acquires Dalmatian Design

March 2003

Green Cathedral has acquireaprild Dalmatian Design, a successful Cambridge design house specialising in software interface design, web design and multimedia. Dalmatian's diverse client base includes Cambridge Science Park, E*TRADE UK, the Generics Group, Papworth Trust, Telewest plc as well as numerous academic institutions.

GC Acquires KAN International Ltd

February 2003

Green Cathedral has acquired KAN International Ltd, one of Cambridge's most highly respected web solutions companies. The move is part of a broader strategy at Green Cathedral to strengthen the company's new media production capabilities and to consolidate GC's web solutions division ready for a recovery of the web site development market in 2004. Founded at around the same time as Green Cathedral in 1996, KAN (named in homage to Kandinsky) provides outstanding new media design and production services as well as sophisticated back-end web systems development. Patrick Verdon, KAN's founder and MD, will head up all technical operations at Green Cathedral and will be taking over from Rufus Evison who has moved to Clickstream Technologies plc, a GC spin-off company.

GC Launches Harvard Business School UK Alumni Club Web Site

January 2003

Green Cathedral has been working with the Harvard Business School UK Alumni Club to develop a Web site and secure member extranet for all HBS alumni resident in the UK. The result (www.hbsa.org.uk) has so impressed the administrators of Harvard Business School itself that they have given their approval for all HBS alumni clubs around the world to launch separate alumni club web sites based on clones of the Green Cathedral solution for HBSA UK. This will reduce the site acquisition cost for each HBS club by 60%.

GCDM wins AXA Investment Managers Search Engine Optimisation Project

January 2003

GCDM has won the work to optimise all of the European web sites for Insurance giant AXA. Focusing on AXA's Investment Management web sites (www.axa-im.co.uk) GCDM is charged with driving targeted traffic to the UK site and then eight further sites for the different European regions. Utilising GCDM's unique SEO proposition, AXA wants to ensure that their Investment Management sites are represented correctly on all major search engines and directories across Europe. GCDM has provided a solution that allows AXA to optimise the back end of the site to gain ranking and positioning advantages over its competition. The project will run for 12 months.

GC Delivers Wireless Access to NHS Information Gateway for Barnsley GPs

January 2003

Green Cathedral, in partnership with Atkins, the management consultancy, has, for the first time, developed secure mobile access to NHS patient data for healthcare workers in a metropolitan borough council. The pilot, which is now operational, uses military grade encryption with XML data transport and enables Barnsley GP's to access patient records using handheld wireless PCs (O2's XDA) direct from the NHS information gateway.